
Over the past decade, there have been an increasing number of business transactions initiated and completed without any or with very little face-to-face interactions with the service provider. Today, the economy is undergoing a paradigm shift from product to service-centric transactions. Service is fast becoming the ‘critical success factor’ for any offering. The need to improve responsiveness and deliver high quality is more important than ever before for they can make or break an offering.

Today, the economy is undergoing a paradigm shift from product to service Today, we are witnessing a new era where the customers are in charge. Organizations need to fundamentally rethink their strategies-reduce costs, work harder and employ better people but more than that they need to attract new customers and retain the existing ones. The answer therefore lies outside the company. Customer relationship is the most valuable asset of an enterprise, may be even more that the employees. The electronic front door leverages technology, placing the customer in the driver’ seat. It redefines the basic business process around customers and prospects, allowing them to do business with the enterprise at their will.